Switched On Electrical | Marketing Audit

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

Your emergency line promises 1 to 2 hours. Your general enquiry form promises nothing.

Checked directly, waelectricians.com.au, 11 to 12 Sep 2026: Emergency: "we aim to respond to all emergency issues within 1-2 hours." General enquiry form confirmation: "Thank you for your message. We will get back to you soon." No timeframe given.

What it costs: Anyone who submits a quote request, not an emergency, has no idea if that means an hour or three days, and plenty of them will just call the next electrician on the list while they wait.

The fix: Put a real, committed response time on the general enquiry form and its confirmation message, the same way the emergency line already does.

See your own contact form →

Your 5.0-star claim only your own website can vouch for

Checked directly, waelectricians.com.au/reviews, 12 Sep 2026: "Rated 5.0/5 from 43 Google reviews", self-reported on your own page. No independent Google listing with that count could be found through search.

What it costs: A five-star claim only your own website can back up is worth less to a new visitor than the same number sitting on an actual Google listing they can click through and check themselves.

The fix: Link the claim straight to your real Google Business Profile so it's one click to verify, not just a stated number.

See the claim on your own page →

"No hidden fees", but not a single number published anywhere

Checked directly across the site, 12 Sep 2026: "upfront pricing" and "no hidden fees" stated, but no callout fee or rate of any kind published anywhere.

What it costs: "No hidden fees" is a claim about a number nobody can actually see. Until there's a real figure on the page, it reads as a slogan, not a promise.

The fix: Publish a real callout fee or starting price, even a range, next to the upfront-pricing claim.

See the claim on your own homepage →

100 people a month search "electrician Cannington". You don't rank for it.

Ahrefs Keywords Explorer + Site Explorer, Australia, 12 Sep 2026: "electrician cannington", 100 searches/month, difficulty 0. Checked your full organic keyword index directly, no ranking found for this term or any Cannington-specific phrase. Your strongest organic rankings are all generic guides (RCD vs circuit breaker, smoke alarm battery), not your own suburb.

What it costs: You've built content that ranks, just not for the term someone in your own suburb actually searches when they need an electrician. 100 searches a month with zero difficulty is about as easy an opportunity as this gets.

The fix: Build or strengthen a page targeting "electrician Cannington" directly, the same focused way you've already done for your blog guides.

Search it yourself right now →

The maths

People searching "electrician cannington", per month100

A general electrical job, low end price$250

If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Reviews page

Link straight to your real, verified Google Business Profile

Pricing line

Callout fee from $89, confirmed before we arrive

General enquiry confirmation

"Thanks for your message, we'll call you back within 2 business hours."

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris